Fergal O’Connor, Founder and CEO of BuyMedia appeared as a guest in Episode 8 of Tech Build Network Conversations.
Fergal comes from a media and advertising background rather than technology, but after identifying some of the biggest challenges facing marketing teams, he set out to solve them through technology.
We chat about the journey of building BuyMedia, how customer feedback continues to shape the product, and how AI is changing not just advertising, but the way businesses build teams and develop people.
We cover:
How BuyMedia is using technology to solve real problems in advertising and media
Why customer feedback should drive product development
BuyMedia’s work with Queen’s University Belfast around agentic AI
How AI is changing marketing and advertising
Why adaptability and resilience are becoming increasingly important when hiring
The importance of human skills in an AI-driven workplace
How universities can better prepare graduates for the changing world of work
Why businesses need to think carefully about how they use company data with AI
Why long-term career development can matter more than chasing the highest salary
And a brilliant “Ship Happens” story about a live customer demo going very wrong!
