Blog

10 Years of Buymedia | 2025 in Review

Over the past decade, Buymedia has evolved from an Irish adtech innovator into a trusted media buyer and planning partner for brands navigating an increasingly complex and challenging media landscape

Activ8 Energies Shines a Light on Buildings Beo

Activ8 Energies, Ireland’s largest solar panel installer, has been confirmed as the sponsor of TG4’s new property series, Buildings Beo.

Jean O'Neill

AI, Attribution, and the Future of Fashion Retail: Insights from The Fashion E-commerce Summit 2025

The Fashion E-commerce Summit 2025 was a day packed with a series of masterclasses in preparing for the next generation of retail, focusing heavily on the intersection of data, AI, and strategic media investment.

Jean O'Neill

Building the Future of Advertising in the UK’s Most AI-Ready City

Manchester has long been known as the UK's launchpad for revolutions - industrial, digital, and now, artificial intelligence.

Jean O'Neill

AI Search Is Changing Everything; Here's How Smart Marketers Are Responding

Why clicks are down, visibility is up, and your strategy should evolve; not retreat

Estella Roberts

Irish Business Awards " Our exporters - in their own words."

Business & Finance is delighted to announce Ireland’s Exporters: In Their Own Words,

Everything you need to know about the Buymedia platform - The media purchasing platform

2022 sees the launch of the Buymedia platform version 2

The Rise of Cost-Conscious Consumers: How Can Your Brand Respond?

Today’s consumers are cutting back - here’s how to optimise your ad spend.

Therese Blaney

From Hack to Wow: Innovation Unleashed

Buymedia turned up the energy dial with our first-ever cross-functional Hackathon

Jean O'Neill

Google’s Comeback: Reimagining Search in the Age of Chatbots

Google made a bold statement: it is not ready to relinquish its position as the lead

Blerta Xhabrahimi

The Cost of Guesswork: Why SMEs Are Losing Out on Ad Spend

Across the UK and Ireland, small and medium-sized businesses are rethinking how they

Irish AdTech Innovator Buymedia Partners with Greater Manchester Chamber to Power Smarter Advertising

Buymedia, a leading Irish AdTech innovator with its recently established UK hub in

Jean O'Neill

How Audience Insight Drives Smarter Media Decisions: Meet Kim

At Buymedia, we understand that the most effective campaigns begin with one thing:

Emma Rogan

Buymedia’s Disruptive Ad Tech Powers 2,208% Growth and Top 100 Deloitte Ranking

Buymedia has ranked 73rd in the Deloitte EMEA Technology Fast 500.

Jean O'Neill

Sounding Out 2025: Insights from iRadio and Radiocentre Ireland’s Business Growth Event in Galway

An inspiring morning of expert insights on how brands can harness audio’s power.

Keeva Gannon

AI Adoption in Irish Start-Ups: Insights from Scale Ireland’s 2025 Survey

AI adoption is accelerating across Ireland’s start-up ecosystem, with nearly 88% of

Blerta Xhabrahimi

Navigating Budget Cuts with Confidence: How Smart Planning Can Power Growth in Uncertain Times

Jean O'Neill

Buymedia Achieves Google Partner Status

Buymedia is Now a Google Partner! Here’s What It Means for You.

Jean O'Neill

Buymedia Joins Prime Minister Keir Starmer and Taoiseach Micheal Martin at UK-Ireland Summit

Jean O'Neill

Balancing Brand Building and Performance Marketing: A Data-Driven Approach

Every marketer faces a critical challenge: driving immediate sales while building

Jean O'Neill

Advertising Trends for 2025: What’s Shaping the Future

The advertising landscape constantly evolves, influenced by technological

Navigating Media Disruption: How Irish CEOs Can Leverage AI and Emerging Tech to Drive Growth

A compelling glimpse into how Irish CEOs are tackling the dual forces of disruption

Jean O'Neill

Why Enterprise-Grade AI Matters in Media Planning – and How Buymedia Sets the Standard

Why Enterprise-Grade AI is Essential for Secure, Scalable Media Planning.

Fergal O'Connor

SaaStock 2024: A Recap of Three Days of Connection, Growth, and Transformation

Check out our key takeaways from Saastock 2024.

Therese Blaney

Buymedia awards €75,000 to three amazing charities as part of its 2023 Advertise for Good Initiative

Buymedia is proud to have awarded €75,000 to three amazing local charities

Jean O'Neill

Bellwether Report Q2 2024: Key Takeaways for Advertisers

The Q2 2024 IPA Bellwether Report highlights increased advertising spend in the UK.

Keeva Gannon

Scaling Success in Business- ‘The Ergo Story’ with John Purdy

Key insights on entrepreneurial resilience, thinking big, and fostering innovation.

Therese Blaney

Unlocking Customer Insights with NPS

In any industry, the key to success lies in customer satisfaction.

Fergal O'Connor

Unveiling the Power of Synthetic Customers: Revolutionising Consumer Understanding and Business Growth

In today's digital age, where data reigns supreme, businesses are constantly seeking

Galvin Venugopal

Galway Tech Company Buymedia to create 100 Jobs as Part of Ambitious Growth Plans

Buymedia, a pioneering advertising platform, is to create over 100 new jobs at its

Jean O'Neill

EU AI Act: Transparency Takes Centre Stage in Advertising

Here's what you need to know for the advertising industry:

Jean O'Neill

Super Bowl Bonanza: Is TV Still King or Does Social Media Reign Supreme?

Is this traditional approach still delivering the best bang for the buck?

Jean O'Neill

Effective Advertising: How To Increase Your Marketing ROI

In 2024, ensuring a strong return on investment for your marketing spend is crucial.

Estella Roberts

Transforming Campaign Success: The Impact of Buymedia's Data-Driven Advertising for Marketing Managers

In the fast-paced world of marketing, where consumer preferences evolve continuously

Aaron Sheridan

Unwrapping the benefits of Christmas advertising for your business

A prime opportunity for businesses to leverage the magic of Christmas advertising.

Estella Roberts

How CMOs can streamline their advertising to drive revenue growth

The pressure on CMOs to drive business growth with limited resources is increasing

Jean O'Neill

How to adapt your advertising strategy to tough times?

Fergal O'Connor

Building Trust in your Brand

Fergal O'Connor

An AI tech start-up raised €21K for UNICEF through the Advertise for Good Initiative

Buymedia, an emerging AI tech start-up founded in 2015 has raised an impressive €21K

Jean O'Neill

Breaking the Bias Barrier: How Data-Driven Advertising with Buymedia Empowers Marketing Teams to Make Smarter Decisions

Fergal O'Connor

Mastering the Art & Science of Advertising with MMM and Econometrics: How Buymedia's Platform Makes It a Breeze

Fergal O'Connor

Unlocking the Power of Data: The Importance of a Data-Driven Approach to Multi-Channel Media Planning

Fergal O'Connor

Reach and Frequency: The Key to Effective Advertising

Fergal O'Connor

AI Won't Replace You

AI was a hot topic of discussion at the recent Ad World 2023 Conference

Jean O'Neill

Deloitte Fast 50

TV Advertising on a Small Budget – TAM Webinar

TV advertising is no longer beyond the reach of SMEs with limited budgets.

Liane Greene

Irish Business Awards ” Our exporters – in their own words.”

This award recognises Irish companies that are fast-growing.

Everything you need to know about the Buymedia platform – The media purchasing platform

The new and improved media purchasing platform software makes advertising processes

Blerta Xhabrahimi

Buymedia Wrapped 2021

Buymedia at the Dublin Business Innovation Centre

The Innovation Exchange is a new enterprise-led initiative

6 Years of Buymedia

Scaling Your Business Podcast

Fergal O'Connor talks about where to spend your time marketing based on your ICP

Business Matters Interview with Buymedia CEO, Fergal O'Connor

Do you know your Share of Search from your Share of Voice and how that effects your Market Share (Business Growth)?

Before you consider advertising & how much you spend on advertising you need to plan

Buymedia Reaches Final of KPMG Business & Finance Irish Business Awards

Podcast - Accelerate your Business Growth through Effective Advertising

Video - The Accounting Channel - Tell Everyone you Need Finance

What percentage of revenue does Amazon spend on Advertising (2009 – 2019)

Ireland Together Insight into SME Advertising Data Sources

Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

Webinar - Global Ambition Think Big, Think Small hosted by Galway Technology Centre

Buymedia named in Business Post Hot 100 Startups

Points to consider before paying for advertising

A Pro’s Guide to Managing Integrated Marketing Campaigns

Case Study - Fast Food Retail and Spotify

How The Media Planning Landscape Is Changing.

2020 Media Insights Report Northern Ireland (Download)

Is your Hotel ready to deliver experiences to ‘Generation Clean’?

A healthy media diet for food & drink brands

Boost for SMEs Buymedia and iRadio Partnership

€5,000 Boost for Irish SMEs with Buymedia News Media Partners

Double Your Online Trading Voucher’s Worth from €2,500 to €5,000 with Buymedia

Government Funding Announced to Enhance Small Business Trading Online

Webinar: Making Every Marketing Euro Work - Data Driven Decisions Are Now More Important Than Ever

Webinar: Media in Lockdown - What's Next? Opportunities for Brave Businesses

Covid-19: Crisis Management: a Marketing Perspective - Free Whitepaper

Covid-19: How Advertising Has Changed for Irish SME's - Free Whitepaper

Covid-19: Irish Media Consumption - an Analysis - Free Whitepaper

7 Christmas Adverts We Are Loving

4 Things That Drive Us Crazy When Planning Our Advertising Campaigns And How To Rectify Them

Advertising isn’t broken

Build a brand or short term sales - what's the answer for SME Advertisers?

Reach Mirror Group Features Buymedia on Dublin Live

How to make my advertising more effective?

Short but vital message for all Advertisers

Diary of an Intern – Ben Rowland (Part 1)

Diary of a Buymedia Intern – Isabella Roll (Part 1)

Quality students from GMIT, Castlebar

The Innovation Show with Fergal O'Connor, CEO Buymedia (Podcast)

An Innovation Journey

Getting Value from your Advertising Spend (Podcast)

GMIT & iHub Digital West Event (Video)

Buymedia selected as Retail Excellence Strategic Partner

Creative Armageddon – the Race to be Average.

Buymedia has been officially announced as Mayo’s finalist at the National Enterprise Awards in 2018.