Digital Specialist

Location: Dublin or Galway / Hybrid / Remote

Reporting to: Head of Digital Operations

About the Role

We're looking for a capable, detail-oriented Digital Specialist to join our digital team and take ownership of campaign execution across search, social, and programmatic channels. This is a practical, delivery-focused role where you'll manage campaigns from setup through optimisation to reporting, while also being comfortable speaking with clients in clear, jargon-free language.

You'll work across Google Ads, Meta, DV360, and other platforms, ensuring campaigns perform well, budgets are managed effectively, and clients understand what's happening and why. This isn't a pure strategy role - it's about making campaigns work, spotting opportunities for improvement, and communicating progress clearly.

Key Responsibilities

Campaign Management & Optimisation

• Implement and optimise campaigns across Google Ads, Meta, DV360 and other relevant platforms

• Monitor performance daily, adjusting bids, budgets, and targeting to hit campaign KPIs

• Manage campaign pacing and spend to ensure budgets are utilised effectively

• Handle platform housekeeping including audience lists, creative uploads, campaign naming conventions, and billing checks

Tracking & Analytics

• Manage tracking, tagging and troubleshooting across GA4, GTM and conversion pixels

• Ensure accurate conversion tracking and attribution setup across all campaigns

• Identify and resolve tracking issues or discrepancies between platforms

Reporting & Client Communication

• Build clear, actionable reports that clients can understand and use

• Join client calls and meetings to explain performance, next steps, and recommendations in straightforward language

• Present campaign updates without overloading clients with jargon

• Track campaign documentation, budgets, and timelines accurately

Collaboration & Operations

• Work closely with the account team to ensure campaign execution aligns with client objectives

• Coordinate internally to ensure deadlines, creative assets, and client requests are delivered on time

• Support invoicing, reconciliations, and spend tracking processes

• Stay on top of platform updates and share relevant learnings with the wider team

Experience:

• 1-2 years' in platform experience managing paid search, paid social, and/or programmatic/display campaigns

• Agency or in-house marketing team experience preferred

Platform Knowledge:

• Confident with Google Ads (Search, Display, Shopping, Performance Max)

• Strong working knowledge of Meta Ads Manager

• Experience with DV360 or strong willingness to learn quickly

• Other platforms (LinkedIn, TikTok, Pinterest) are a plus

Analytics & Tracking:

• Solid understanding of GA4 and campaign performance measurement

• Working knowledge of Google Tag Manager and conversion tracking

• Comfortable troubleshooting tracking issues and discrepancies

Communication & Personal Skills:

• Comfortable presenting work and speaking with clients directly

• Ability to explain technical concepts in clear, accessible language

• Strong attention to detail without losing sight of the bigger picture

• Self-sufficient and able to manage multiple campaigns independently

• Problem-solver who enjoys finding ways to improve results within budget

All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, ethnic origin or disability status