What is Video Advertising?
Video advertising allows brands to connect with audiences through sight, sound and motion across digital platforms. Whether it appears before a YouTube video, within on-demand content or during mobile browsing, video drives high engagement and delivers messages that are remembered.
What Services Does Buymedia Offer in the Video Space?
We offer targeted video placements across web, mobile, in-app and connected TV environments. Whether your aim is brand awareness or action, we tailor video strategies to meet your goals and budget.
Our capabilities include:
In-stream and outstream video ads
Short-form and long-form formats
Cross-device targeting including smart TVs, tablets and mobile
Video completion, viewability and brand lift optimisation
Combined planning with display, audio and social activity
What Are the Benefits of Video Advertising?
Highly engaging format with strong emotional impact
Ideal for storytelling and brand awareness
High visibility across premium content
Can be measured and optimised for video views, engagement or conversions
Suits both top-of-funnel and performance-led objectives
Flexible formats for every screen and budget
Video ads can be tailored for mobile, desktop, or TV, making them accessible to brands of all sizes.
Why Choose Buymedia for Video Advertising?
We bring strategic thinking to video, placing it in context with your broader campaign goals. By aligning video with other digital and offline channels, we help brands create consistent, impactful messaging across the customer journey.
You benefit from:
Video as Part of a Full-Funnel Strategy
Video supports every stage of the customer journey—from brand building to driving conversions. It’s effective for both awareness and performance-led campaigns.Flexible Planning Across Platforms and Screens
Plan and deliver video across broadcast, digital, social, and programmatic. Whether on mobile, desktop, or connected TV, we match format to audience and platform.Transparent Reporting on Views, Reach, and Impact
Track key metrics like viewability, completion rates, and audience reach with clear, actionable reporting.
Customised Creative by Persona, Audience, and Platform
Tailor messaging to suit different personas, platforms, and contexts—ensuring your video connects wherever it appears.
