Advertising is at a turning point. As marketers face tighter budgets, rising expectations, and a rapidly evolving media landscape, the pressure to do more with less has never been greater. Fragmented channels and a lack of real-time performance visibility mean many businesses are still relying on gut instinct, not data, to drive decisions. The result? Wasted spend, lost time, and missed opportunities.
At Buymedia, we’ve been exploring how businesses across the North West are responding to these challenges. This report brings together insights from our recent survey at the Northern Marketing Festival, UK consumer data from TGI, region and industry trends from Nielsen, and performance data from our own platform to offer a timely snapshot of regional advertising and media planning.
