What is Programmatic Advertising?
Programmatic advertising is the automated buying and placement of digital ads. It allows brands to reach highly specific audiences in real time, using data to determine when, where and to whom an ad should be shown. Ads can be served across websites, mobile apps, audio streaming platforms and connected TV. Whether you are targeting locally or globally, programmatic ensures efficient delivery, cost control and measurable performance across a range of formats.
What Services Does Buymedia Offer in the Programmatic Space?
At Buymedia, we manage programmatic campaigns as part of a fully integrated media approach. We plan and deliver campaigns that scale internationally, adapt to local markets and align with your broader strategy.
Our programmatic capabilities include:
Display Advertising: Banner and rich media formats across high-quality publisher sites
Video Advertising: In-stream and outstream placements across web and mobile environments
Audio Advertising: Ads served on digital radio, podcasts and music streaming platforms
Connected TV (CTV): High-impact video formats shown on smart TVs and on-demand services
Location and Language Targeting: Tailored campaigns for regional and global audiences
Integrated Planning: Coordinated delivery across Programmatic, Search, Social and Display
What Are the Benefits of Programmatic Advertising?
Global scale with local relevance: Deliver consistent messaging across markets, with flexibility to localise by region or language
Smarter targeting: Use data to reach people based on behaviour, location, context or device
Efficiency: Real-time optimisation ensures your budget is spent effectively
Performance-driven: Focus on measurable outcomes like leads, clicks, video completions or awareness
Flexibility: Campaigns can be adjusted quickly in response to trends or performance insights
Transparency and control: Gain clear insight into where your ads appear, how they perform, and what you're paying, all in real time. This helps you make informed decisions and avoid wasted spend.
Why Choose Buymedia for Programmatic Advertising?
Programmatic advertising is most effective when it is part of a joined-up strategy. At Buymedia, we treat it as one piece of a complete solution, working alongside Paid Search, Paid Social and Display to drive better outcomes across the full funnel.
When you work with us, you benefit from:
Strategic integration: Programmatic activity aligned with your overall media plan
True scalability: Run campaigns in one market or many, with full control and consistency
Channel expertise: Display, video, audio and CTV, all managed by our experienced team
Transparent reporting: Clear performance dashboards and ongoing optimisation
Client-focused delivery: Campaigns built around your goals, not templates
