What is Paid Social?
Paid social refers to ads placed on social media platforms. These ads can be targeted by demographics, interests, behaviours and job titles, helping you reach specific audiences with highly relevant content.
What Services Does Buymedia Offer in Paid Social?
We build tailored paid social campaigns designed to match your audience, objectives, and budget—using platform-specific strategies to get the best out of LinkedIn, Instagram, TikTok and others. Whether you're looking to generate leads, drive website traffic, or increase engagement, we align your goals with the right targeting and optimisation tactics.
Comprehensive campaign management across all platforms like LinkedIn, Facebook, and Instagram, tailored to each platform’s strengths and audience behaviours.
Advanced audience segmentation, including interest-based, demographic, and behavioural targeting, as well as lookalike audiences built from your best-performing customer data.
Creative strategy and testing, offering guidance on ad formats, messaging, and visual assets to ensure your content resonates with your target audience.
Lead generation and website traffic campaigns, structured to drive measurable actions—whether that’s form fills, downloads, or site visits.
Performance tracking and optimisation, with ongoing reviews to refine targeting, creative, and budget allocation based on real-time results.
What Are the Benefits of Paid Social?
Precision: Access to detailed targeting options allows you to reach specific audiences based on interests, behaviours, job titles, and more.
Awareness: Ideal for building brand recognition and nurturing leads over time through consistent, relevant exposure.
Storytelling: Supports rich brand storytelling and engagement with visually impactful formats tailored to each platform.
Flexibility: Adaptable to a wide range of campaign goals—whether you're driving leads, traffic, or awareness.
Integration: Easily works alongside other digital channels like search, display, or programmatic to create a cohesive media strategy.
Measurability: Provides clear performance metrics—such as impressions, clicks, and conversions—so you can track results and refine your strategy in real time.
Why Choose Buymedia for Paid Social?
We do more than boost posts. We build smart, strategic campaigns that align with your brand goals and audience behaviours. Whether you are running a product launch or a brand awareness campaign, we ensure social works in harmony with your full digital or omni-channel strategy.
We bring deep, channel-specific expertise across both B2B and B2C, tailoring strategies to match platform behaviours, audience expectations, and campaign objectives.
Our paid social campaigns are designed to work seamlessly alongside search, programmatic, and even offline activity—creating a unified and effective media ecosystem.
We run regular tests on creative, targeting, and placements to uncover what drives results and continuously improve performance.
You’ll receive clear, transparent reporting with insights that go beyond the numbers—helping you understand what’s working, what’s not, and what to do next.
We provide strategic support from planning through to execution—aligning campaigns with your broader marketing goals and making sure every element works towards measurable outcomes.
