What is OOH Advertising?
OOH includes physical advertising formats placed in public spaces, from billboards to bus stops and train stations. Digital OOH (DOOH) allows for dynamic, real-time messaging based on time, location or audience behaviour.
What Services Does Buymedia Offer in the OOH Space?
We create OOH campaigns that deliver awareness and action, optimised by location, dwell time, and format.
Our OOH capabilities include:
Traditional Billboards: High-impact placements across urban and rural areas
Digital OOH: Dynamic creative based on time or audience
Transit Advertising: Buses, trains, taxis and trams
Street Furniture: Kiosks, phone boxes, shopping centre screens
Geo-Integrated Planning: Aligning OOH with mobile, search or social
What Are the Benefits of OOH Advertising?
Mass Visibility: Capture attention in high-footfall areas
Location Context: Tailor messaging to local environments
Creative Standout: Large formats for visual storytelling
Cross-Channel Sync: Use OOH as a trigger for mobile or digital campaigns
Why Choose Buymedia for OOH Advertising?
We combine local knowledge with strategic planning, placing your brand in the best locations for reach and relevance.
You’ll benefit from:
Format expertise: Static and digital options
Location insights: Footfall data and dwell-time strategy
Smart coordination: OOH synced with online targeting
Post-campaign reporting: Proof of play and impact analytics
