Last Tuesday we celebrated the opening of our office in Belfast, marking an exciting new chapter in Buymedia’s growth journey. The Belfast office will further support Buymedia’s plans to invest £1.5 million and create 30 jobs over the next three years between the UK and Ireland.
To celebrate the milestone, we were honored to host Northern Ireland’s First Minister, Michelle O’Neill MLA, alongside special guests including stakeholders, innovators and business leaders from across the region.
-banner.webp)
Speaking at the launch, First Minister Michelle O'Neill stated:
"This investment will create new jobs, support skills development, and strengthen our economy. It shows that the North is a place where businesses want to be, and that's something we should all be proud of."
Deputy first minister Emma Little-Pengelly also commented on the launch saying it “further cements Northern Ireland’s reputation as a growing centre for innovation and digital enterprise as we continue to play our part on the world stage in this exciting sector”.
The launch also featured an insightful panel discussion with Clair Gheel, Sales & Operations Director at eir Ireland, a longstanding Buymedia client, who shared how the platform drives focused B2B targeting and granular reporting to deliver highly effective media spending in practice.
-banner.webp)
Buymedia’s CEO and Founder, Fergal O’ Connor, said of the launch: “Buymedia’s expansion into Belfast is an exciting step for the company and also for our clients, so we can help them plan and purchase media better, using data driven AI to understand what really works, where to best spend their advertising budget and gain the best efficiencies and effectiveness for a better overall return on their investment.
“Our mission is simple. It’s about democratising advertising, giving every business regardless of its size, the tools to compete on strategy and performance, not just budget.”
The Belfast expansion follows the launch of our UK headquarters in Manchester late last year, where we have quickly embedded ourselves in the region's thriving tech ecosystem. Our CEO and founder, Fergal O'Connor was named Tech Leader of the Year at the North West Leadership Awards 2026 and we were shortlisted as one of the three companies for Tech Company of the Year at the Prolific North Champions Awards 2026.
-banner.webp)
From presenting at the Northern Marketing Festival across Manchester, Leeds, and Liverpool, to delivering keynotes at Manchester Metropolitan University and joining panels at GRAFT UK, our traction in the North of England has validated our approach to scaling internationally.
At its core, our mission remains focused on democratising advertising. Our AI-powered platform brings media planning, buying, and real-time optimisation together in one place to empower businesses of all sizes to move past guesswork, optimise their ad spend across multiple channels, and compete on strategy and performance rather than the size of their budget.
-banner.webp)
Our focus on AI is built to empower marketing professionals, not replace them. As Fergal emphasised during the launch, our technology is designed to replace tedious execution functions, freeing up people to focus on higher-level strategy, creativity, and measurable growth.
This proven model is already delivering high-impact results for cross-border clients like Bluebird Care, where we recently executed major multi-channel awareness and recruitment campaigns across both the UK and Ireland using our Smart Planner.
A massive thank you to everyone who joined us for the launch, and to our strategic partners, including InterTradeIreland, Enterprise Ireland, Belfast City Council, Belfast Chamber of Commerce, and Ormeau Labs, for making it a success!
We look forward to working with independent media agencies and ambitious brands and businesses across the region. Our goal is to elevate their advertising by working collaboratively to embrace data AI innovation and technology.
